Want to take on your competitors and Google with a no-nonsense approach to your content strategy? SEO is a great place to start. With the right SEO strategy, you give your site (and your product) the best chance to organically outrank other websites in your industry.
You can also build on your current content strategy, scale up your keywords, and increase your traffic, which leads to more conversions and ultimately better lead generation.
However, the wrong approach to SEO can really set you back and make your site invisible to search engines. With a Toronto SEO expert, you get the latest search optimization techniques that place your site on the bleeding edge of content strategy.
Here are six powerful ways to improve your SEO and outrank the competition:
1. Revamp Content that Almost Made It
Got an article that should have been an ace but didn’t get the attention it deserved? You can look up pages on your site under Acquisition – Search Console – Queries report. Then you can set the filter to show just phrases for which the average position is greater than 10. This gives you a full list of content that had some hits but wasn’t viral enough to give you any engagement.
You can give these articles more details, answers, statistics, images, quotes, and graphics to make it better. You should look at these pages as a way to spend more time molding and crafting the perfect content.
Before you start revamping, remember these tips:
- Check the rankings of the page in Analytics in all categories, so you don’t hurt relevance for another keyword phrase you might be ranking for with that content.
- During the revision process, work to connect in different subtopics, which you can include in related search results and pages.
- Try to perform this task quarterly with a content marketing audit to ensure your content is always up to date.
2. Tap the Power of Video
Quality is much better when it comes to SEO. If you have content on your site that seems shallow and doesn’t really provide any interaction, you could simply add a quick video to tie in something new. You can share the article using the video on social media to get initial engagement and then hopefully more shares will follow.
3. Make Your Site Useful
If your site is useful to one person, they may just link it and share it around the web on their own. That’s the best way to get more links and likes, which ultimately add to your SERP ranking.
4. Don’t Do “One and Done” Content
You want to build a following your content. It should be so much fun to read and engage with that people remember the site and want to go back to it, and they want others to see it. You should create content based on strategic keyword analysis, interactive content, what your audience wants, and what your business goals are.
5. Perform Regular SEO Audits
Your marketing team needs to take time each quarter to perform content and SEO audits. This helps you tackle problems, be more creative with keywords, and set new content goals that should be accomplished within 90-day periods, as well as note progress on long-term ranking goals.
6. Maximize Your Moneymaker
What part of your site gets the most traffic? Do you have certain pages or products that are very popular? You can develop more intricate SEO strategies around your most popular pages in order to get more backlinks and shares.