types of business metrics

5 Key Metrics Every Small Business Owner Must Track

As a business owner, you focus on revenue and sales when you first start out. This is perfectly okay since you want to establish business sustainability before anything else. However, as your business grows, you need to start thinking about other types of performance metrics.  Doing this helps you stay on track and spot potential problems before they get out of hand. Here are the types of business metrics you need to keep an eye on going forward.

1.      Customer Satisfaction

Customer Satisfaction

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The internet has made it easier than ever before to track customer satisfaction. You can use platforms like Foursquare and Yelp to get a clear picture of what your customers think about your establishment. The best part about this is that you usually get an unfiltered opinion about their experience. You are bound to get negative reviews every now and then. For these, you need to take remedial measures to avoid a recurrence. However, don’t fall into the trap of focusing on individual reviews. Look at the overall picture to determine how you’re performing. After all, not everyone will like your products and services no matter how good they may be. You can also track customer satisfaction by giving out surveys or interacting with your customers one-on-one.

2.      Employee Happiness

Employee Happiness

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Your employees are critical to the success of your small business. You don’t want sulky and unhappy staff dealing with your customers. A positive work environment is key to the overall success of your business so you need to keep track of employee happiness. You can use tools such as TinyPulse and Celpax to help track this oft-overlooked metric. Another way to track employee happiness is to keep tabs on employee retention. Employees tend to stay where they are happy.

3.      Social Media Performance

Social Media Performance

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According to marketing professionals at SEO services Toronto, you need to track your performance on social media. This involves more than garnering likes and followers. Interaction and engagement are some of the types of performance metrics you need to keep an eye on. Other types of business metrics that you should track on your social media pages include the unfollower count, follower count, audience growth rate, clicks per post, and conversion rates.

4.      Customer Loyalty

Customer Loyalty

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Getting new customers is usually harder than retaining existing ones. Consequently, you need to put more effort into customer retention than you do on acquisition. Loyal customers will keep coming back and buying from you as long as you treat them right. You can implement a loyalty program and keep them happy. At the same time, you’ll get an avenue to track how often they come back.  The more loyal a customer is, the more likely they are to recommend others to your business.

5.      Customer Value and Customer Acquisition Cost

Customer Value and Customer Acquisition Cost

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These are some of the types of business metrics that many small business owners ignore. It is important to find out how much it costs you to acquire a customer and what the average lifetime value of each customer is. This metrics will guide your pricing and how much you can spend on customer acquisition without breaking the bank.

How to Use Breadcrumbs to Make Your Site Easier to Navigate

The use of breadcrumbs for navigation is a good way to show website visitors their current location on your site and how they got there. Breadcrumbs navigation also makes it possible for the guests to find higher level web pages with ease if they got to your site through deep links or search. Breadcrumbs navigation is ideal for multi-layered business websites as it makes it easy for guests to navigate the site. Here are timely tips on how to make proper use of breadcrumbs navigation for your site.

1.      Only Use This Navigation System If It Suits Your Site

Only Use This Navigation System If It Suits Your Site

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The breadcrumb structure is created with a linear structure and thus is only ideal for certain websites and not others. Therefore, you need to ensure that your website will work with this system. If your website has low-level pages that are accessible through different landing pages, making use of breadcrumb navigation will cause confusion to your readers who access the same pages from different points. Also, breadcrumb navigation is not suitable for simple websites that only have a few pages.

2.      Don’t Make the Navigation Too Big

Don’t Make the Navigation Too Big

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If you seek for advice from SEO services Toronto experts, one of the things they will caution you against is making your breadcrumb navigation too large. Breadcrumb navigation is used as a secondary tool to the primary navigation bar and thus should not be prominent on your page.

3.      Progress from A High Level to A Low Level

 Progress from A High Level to A Low Level

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It is vital that your breadcrumb navigation reads from left to right. The closest link to the left should be your homepage while the user’s current page should be the closest to the right. According to a study conducted by the Nielsen Norman Group, users spend more than 80% looking through the left half of a page and less than 20% on the right side of the page. This is why the left to right design is important.

4.      Breadcrumbs Titles Should Be Consistent with The Page Titles

Breadcrumbs Titles Should Be Consistent with The Page Titles

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To avoid confusing your web visitors, it is important for you to remain consistent with the titles of your web page and your breadcrumbs. This is especially important if you are targeting a certain keyword in the titles. Also, ensure that you link your breadcrumbs to the page with clarity.

5.      Use A Creative Design

Use A Creative Design

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Ordinary breadcrumb navigation usually has the same design. Even so, one can decide to follow a different path for their breadcrumb navigation if you feel that a new design would be most suited for your audience. For instance, if you are selling a product, you can use breadcrumb navigation for your products pages by using the forward slash sign as well as simple black and grey text.

6.      Keep It Uncluttered and Clean

Keep It Uncluttered and Clean

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Breadcrumbs navigation should make it possible for your users to navigate the different pages in your site. Therefore, it should not be visible unless the user is specifically looking for it. Ensure you keep the navigation clean and avoid using unnecessary text.

Visit www.seovancouver.ca to learn more about breadcrumb navigation for your site.

Four Ways a Locksmith Can Keep Your Property Secure

Security is a primary concern for many people regardless of the crime rate in the local area. After all, break-ins and other crimes can occur anywhere and at any time. When you think about property security, you may be focused on things like using smart home technology intelligently or upgrading your security system. While these steps can bolster home or commercial property security dramatically, do not overlook the important services that a locksmith can provide to you. In fact, these are four smart ways that a locksmith can help you to better secure your property.

1. Upgrade Your Locks

Many people assume that all door locks are fairly similar. After all, most properties seem to have the same deadbolt locks and other common types of locks. However, there are advanced locks available that are more difficult for criminals to break. This includes a keypack lock and other styles. Through an upgrading service, your locksmiths may help you to bolster security in a cost-effective way.

2. Add a Keyless Entry System

Keyless entry locks are increasingly common, and they allow you or others to enter your space by typing in a code rather than by using a key. Because the code is memorized, you never have to worry about someone else gaining access to your property. This may happen when your keys are lost or stolen. Many locksmiths are skilled in the area of installation and maintenance of these specialty locks. To learn more, visit Lock-Up Services Inc.

3. Update Your Automatic Door Opener

An automatic door opener is designed only to open and close in specific situations. There are several models available, such as motion-activated doors, doors that open with a push-button device and more. Your locksmith can help you to install this feature to improve security on your property. He or she may also help you to understand all of the styles and types of automatic doors available to choose from.

4. Re-Key Your Locks

Re-keying locks and key cutting services are additional services offered by most locksmiths. Re-keying locks is often done when someone else has a key to your property or when a roommate or employee has left your space. Cutting keys for the new locks can usually be done on-site, and this gives you a turnkey experience. Remember that locks can also be upgraded at this time for additional benefits.

As you can see, a professional locksmith can help you to improve security on your property with incredible results. Many of these services are very cost-effective, and they may be much more affordable than other security-enhancing steps that you may take to safeguard your property. Consider setting up a consultation today to learn more about the steps that could be taken to improve security on your property.

Value Addition in Office Cleaning Services

Cleaning services have for long been put in the same category with unskilled labor. Many people still do not appreciate the skills, techniques, and the knowledge of surface materials and chemicals that are required for office cleaning. This attitude is perhaps fuelled by the output that many cleaning companies provide to their clients. The best way to get your office cleaning Mississauga business out of this misperception and possibly curve a niche for yourself is through investing in the provision of value-added services.

Value Added Office Cleaning Services

As a competitor in the market, you possibly have a well-trained team that is equipped with the required equipment for each client’s assignment. However, this does not necessarily translate into value addition for your customers because even with better tools and more competent staff, you and your competitors are still doing a shoddy job. On the other hand, value is also relative, depending on one client to another. There is, therefore, no standardized, one-fit-all mode of service delivery that you can adopt which will deliver value to all your clients. So how do you go about delivering the value that your client will appreciate?

Liaise with Your Client

Find out the kind of service that they expect from you—services that they have so far never received. This will not only give you perspective on the client’s expectations and attitudes but will also be invaluable in subsequent communication and problem-solving with the client as you undertake your assignment.

Tailor-make A Solution for each Client

Each of the clients that will seek your office cleaning services will have unique needs. Before setting your team of cleaners to turn the place spick and span, work out on a plan that will fulfill their needs based on what you have learned about their attitudes and expectations.

Execute the Tailor-made Plan

It is not just what you do but how you do it that adds value to your client. The provision of the cleaning solutions to your client should be in a manner that they realize the care, concern and expertise that you demonstrate is an improvement compared to your competitors.

Charge More for the Improvements

You also need to motivate yourself as you bend backward to fulfill every need of your client. In most instances, customers will associate your charges with your exceptional services. Therefore, if the market forces allow, charge an extra dollar to make the client appreciate that your quality comes at a cost. You must, however, not overprice yourself that you end up putting your office cleaning services out of your client’s reach.

Bottom Line

Value-added office cleaning is more than just being well-equipped for the job. It involves understanding and addressing the unique needs of each of your clients. This is what will make your business exceptional and competitive.

 

Looking for a Business Travel Management Provider? What Perks to Look For

If you have been engaging the idea of letting a corporate travel management company manage your employees travel arrangements because you are paying too much for travel expenses, make sure that you are getting the best prices and best management services. You don’t just want to trust that you’re getting low prices and great flights, you want to know that the management company is doing everything they can to work for you and save you money. Ask about the following things with their program.

 

Frequent Flier Rewards
You should get miles every time one of your employees has to fly to a destination, and these rewards should turn into free flights over time. You can also ask the corporate travel management company if they offer other flying perks, like free or discounted luggage costs, preferred seating, and immediate rescheduling when a flight has been cancelled. Ask about their airfare program and how they can save you money and improve your employees flying experience.

 

Hotel Rewards and Free Stays
There are many hotels that have their own programs for booking with the chain. After so many bookings you get a free night. The incentive travel program should have connections with multiple hotel venues, and you should get credited no matter where you stay, not just with one chain, Or they should be able to get you in with the chain they get discounted rates and bonuses with every time.

 

Scheduling Guarantee
If there is an issue and your employee has to get in the air, or if there is a problem and you need to schedule a quick trip for one of your employees, you want the travel management company to guarantee that they can get you the travel arrangements that you need. This means you’ll know your employees can get where they need to be without hassles, when they need to get there.

 

If you have other travel expenses that you deal with when employees go out to eat, ride in cabs, and swipe their company credit cards for other things, you want to get an employee motivation program going. You can give rewards or bonuses for that that don’t tip over a certain amount, that don’t put alcohol on their tabs, and that save money in other ways. If traveling costs are a problem, get a management company to help you make all your arrangements for future cost savings.