Benefits of Internet Marketing

7 Benefits of Internet Marketing for Small Businesses

Internet marketing simply refers to the use of the web to market goods and services. There are various tools that can be used by internet marketers to build brand visibility online. Some of these tools include Pay Per Click advertising, social media marketing, direct marketing, email marketing, blogging, and content marketing. With a successful online marketing strategy, your business will enjoy increased turnover and a boost in traffic to the company website. Today, billions of people log into various websites to buy different products and services.  This has seen an increase in the amount of money spent on internet marketing by companies of all sizes in a bid to get a share of this huge market. Here are the benefits of internet marketing and why you should jump in.

1.     Enjoy a Global Reach



Want to reach a global audience with your products and services? With internet marketing, your business can easily get access to a global customer base at minimal cost. With the right marketing message and strategy, you can convert some of these people into buying customers.

2.     It Is Affordable


Cost is an important factor for any marketing campaign and should be considered since it affects the bottom-line. It is possible to avoid high costs associated with mainstream marketing methods by using blogging and internet marketing. These two are way cheaper than the conventional methods of advertising.

3.     Round The Clock Marketing


Online marketing campaigns ensure that your brand is constantly visible online, day and night. This means that the time difference in various parts of the world does not affect your marketing efforts. Your clients are able to access your website at any time to buy products.

4.     Building Business Relationships


Having an internet presence makes it easy for your suppliers, business associates, and clients to find you. People can simply check up your page to find details about your products and even address to your offline store if you have one. Also, internet marketing makes it possible for the business to interact easily with their target audience. This is one of the best benefits of internet marketing.

5.     Social Media Exposure


Today, it is almost impossible to run a business without having a social media presence. This is because social media plays a very important role in internet marketing. Consumers want to see what people are saying about a product or service before they make a commitment to buy. Therefore, incorporating social media into your marketing creates exposure for your business.

6.     Room for Personalization


With internet marketing, it is possible to tailor your advertising methods to suit your business needs and those of your target audience. It is also possible for businesses to personalize their interactions with different clients. This ensures that your brand reaches the desired market faster while at the same time strengthening the brand image and company presence.

7.     It Gives Room for Blogging


SEO experts at emphasize on the importance of blogging for business owners. Content attracts natural links. If you offer quality content, your readers will want to refer others to it, which will translate to more followers for your brand.

types of business metrics

5 Key Metrics Every Small Business Owner Must Track

As a business owner, you focus on revenue and sales when you first start out. This is perfectly okay since you want to establish business sustainability before anything else. However, as your business grows, you need to start thinking about other types of performance metrics.  Doing this helps you stay on track and spot potential problems before they get out of hand. Here are the types of business metrics you need to keep an eye on going forward.

1.      Customer Satisfaction

Customer Satisfaction

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The internet has made it easier than ever before to track customer satisfaction. You can use platforms like Foursquare and Yelp to get a clear picture of what your customers think about your establishment. The best part about this is that you usually get an unfiltered opinion about their experience. You are bound to get negative reviews every now and then. For these, you need to take remedial measures to avoid a recurrence. However, don’t fall into the trap of focusing on individual reviews. Look at the overall picture to determine how you’re performing. After all, not everyone will like your products and services no matter how good they may be. You can also track customer satisfaction by giving out surveys or interacting with your customers one-on-one.

2.      Employee Happiness

Employee Happiness

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Your employees are critical to the success of your small business. You don’t want sulky and unhappy staff dealing with your customers. A positive work environment is key to the overall success of your business so you need to keep track of employee happiness. You can use tools such as TinyPulse and Celpax to help track this oft-overlooked metric. Another way to track employee happiness is to keep tabs on employee retention. Employees tend to stay where they are happy.

3.      Social Media Performance

Social Media Performance

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According to marketing professionals at SEO services Toronto, you need to track your performance on social media. This involves more than garnering likes and followers. Interaction and engagement are some of the types of performance metrics you need to keep an eye on. Other types of business metrics that you should track on your social media pages include the unfollower count, follower count, audience growth rate, clicks per post, and conversion rates.

4.      Customer Loyalty

Customer Loyalty

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Getting new customers is usually harder than retaining existing ones. Consequently, you need to put more effort into customer retention than you do on acquisition. Loyal customers will keep coming back and buying from you as long as you treat them right. You can implement a loyalty program and keep them happy. At the same time, you’ll get an avenue to track how often they come back.  The more loyal a customer is, the more likely they are to recommend others to your business.

5.      Customer Value and Customer Acquisition Cost

Customer Value and Customer Acquisition Cost

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These are some of the types of business metrics that many small business owners ignore. It is important to find out how much it costs you to acquire a customer and what the average lifetime value of each customer is. This metrics will guide your pricing and how much you can spend on customer acquisition without breaking the bank.

How to Use Breadcrumbs to Make Your Site Easier to Navigate

The use of breadcrumbs for navigation is a good way to show website visitors their current location on your site and how they got there. Breadcrumbs navigation also makes it possible for the guests to find higher level web pages with ease if they got to your site through deep links or search. Breadcrumbs navigation is ideal for multi-layered business websites as it makes it easy for guests to navigate the site. Here are timely tips on how to make proper use of breadcrumbs navigation for your site.

1.      Only Use This Navigation System If It Suits Your Site

Only Use This Navigation System If It Suits Your Site

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The breadcrumb structure is created with a linear structure and thus is only ideal for certain websites and not others. Therefore, you need to ensure that your website will work with this system. If your website has low-level pages that are accessible through different landing pages, making use of breadcrumb navigation will cause confusion to your readers who access the same pages from different points. Also, breadcrumb navigation is not suitable for simple websites that only have a few pages.

2.      Don’t Make the Navigation Too Big

Don’t Make the Navigation Too Big

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If you seek for advice from SEO services Toronto experts, one of the things they will caution you against is making your breadcrumb navigation too large. Breadcrumb navigation is used as a secondary tool to the primary navigation bar and thus should not be prominent on your page.

3.      Progress from A High Level to A Low Level

 Progress from A High Level to A Low Level

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It is vital that your breadcrumb navigation reads from left to right. The closest link to the left should be your homepage while the user’s current page should be the closest to the right. According to a study conducted by the Nielsen Norman Group, users spend more than 80% looking through the left half of a page and less than 20% on the right side of the page. This is why the left to right design is important.

4.      Breadcrumbs Titles Should Be Consistent with The Page Titles

Breadcrumbs Titles Should Be Consistent with The Page Titles

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To avoid confusing your web visitors, it is important for you to remain consistent with the titles of your web page and your breadcrumbs. This is especially important if you are targeting a certain keyword in the titles. Also, ensure that you link your breadcrumbs to the page with clarity.

5.      Use A Creative Design

Use A Creative Design

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Ordinary breadcrumb navigation usually has the same design. Even so, one can decide to follow a different path for their breadcrumb navigation if you feel that a new design would be most suited for your audience. For instance, if you are selling a product, you can use breadcrumb navigation for your products pages by using the forward slash sign as well as simple black and grey text.

6.      Keep It Uncluttered and Clean

Keep It Uncluttered and Clean

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Breadcrumbs navigation should make it possible for your users to navigate the different pages in your site. Therefore, it should not be visible unless the user is specifically looking for it. Ensure you keep the navigation clean and avoid using unnecessary text.

Visit to learn more about breadcrumb navigation for your site.