How to Use Breadcrumbs to Make Your Site Easier to Navigate

The use of breadcrumbs for navigation is a good way to show website visitors their current location on your site and how they got there. Breadcrumbs navigation also makes it possible for the guests to find higher level web pages with ease if they got to your site through deep links or search. Breadcrumbs navigation is ideal for multi-layered business websites as it makes it easy for guests to navigate the site. Here are timely tips on how to make proper use of breadcrumbs navigation for your site.

1.      Only Use This Navigation System If It Suits Your Site

Only Use This Navigation System If It Suits Your Site

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The breadcrumb structure is created with a linear structure and thus is only ideal for certain websites and not others. Therefore, you need to ensure that your website will work with this system. If your website has low-level pages that are accessible through different landing pages, making use of breadcrumb navigation will cause confusion to your readers who access the same pages from different points. Also, breadcrumb navigation is not suitable for simple websites that only have a few pages.

2.      Don’t Make the Navigation Too Big

Don’t Make the Navigation Too Big

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If you seek for advice from SEO services Toronto experts, one of the things they will caution you against is making your breadcrumb navigation too large. Breadcrumb navigation is used as a secondary tool to the primary navigation bar and thus should not be prominent on your page.

3.      Progress from A High Level to A Low Level

 Progress from A High Level to A Low Level

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It is vital that your breadcrumb navigation reads from left to right. The closest link to the left should be your homepage while the user’s current page should be the closest to the right. According to a study conducted by the Nielsen Norman Group, users spend more than 80% looking through the left half of a page and less than 20% on the right side of the page. This is why the left to right design is important.

4.      Breadcrumbs Titles Should Be Consistent with The Page Titles

Breadcrumbs Titles Should Be Consistent with The Page Titles

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To avoid confusing your web visitors, it is important for you to remain consistent with the titles of your web page and your breadcrumbs. This is especially important if you are targeting a certain keyword in the titles. Also, ensure that you link your breadcrumbs to the page with clarity.

5.      Use A Creative Design

Use A Creative Design

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Ordinary breadcrumb navigation usually has the same design. Even so, one can decide to follow a different path for their breadcrumb navigation if you feel that a new design would be most suited for your audience. For instance, if you are selling a product, you can use breadcrumb navigation for your products pages by using the forward slash sign as well as simple black and grey text.

6.      Keep It Uncluttered and Clean

Keep It Uncluttered and Clean

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Breadcrumbs navigation should make it possible for your users to navigate the different pages in your site. Therefore, it should not be visible unless the user is specifically looking for it. Ensure you keep the navigation clean and avoid using unnecessary text.

Visit to learn more about breadcrumb navigation for your site.


Outrank Your Competitors With These 6 Powerful SEO Tips

Want to take on your competitors and Google with a no-nonsense approach to your content strategy? SEO is a great place to start. With the right SEO strategy, you give your site (and your product) the best chance to organically outrank other websites in your industry.

You can also build on your current content strategy, scale up your keywords, and increase your traffic, which leads to more conversions and ultimately better lead generation.

However, the wrong approach to SEO can really set you back and make your site invisible to search engines. With a Toronto SEO expert, you get the latest search optimization techniques that place your site on the bleeding edge of content strategy.

Here are six powerful ways to improve your SEO and outrank the competition:

1. Revamp Content that Almost Made It


Got an article that should have been an ace but didn’t get the attention it deserved? You can look up pages on your site under Acquisition – Search Console – Queries report. Then you can set the filter to show just phrases for which the average position is greater than 10. This gives you a full list of content that had some hits but wasn’t viral enough to give you any engagement.

You can give these articles more details, answers, statistics, images, quotes, and graphics to make it better. You should look at these pages as a way to spend more time molding and crafting the perfect content.

Before you start revamping, remember these tips:

  • Check the rankings of the page in Analytics in all categories, so you don’t hurt relevance for another keyword phrase you might be ranking for with that content.
  • During the revision process, work to connect in different subtopics, which you can include in related search results and pages.
  • Try to perform this task quarterly with a content marketing audit to ensure your content is always up to date.

2. Tap the Power of Video


Quality is much better when it comes to SEO. If you have content on your site that seems shallow and doesn’t really provide any interaction, you could simply add a quick video to tie in something new. You can share the article using the video on social media to get initial engagement and then hopefully more shares will follow.

3. Make Your Site Useful


If your site is useful to one person, they may just link it and share it around the web on their own. That’s the best way to get more links and likes, which ultimately add to your SERP ranking.

4. Don’t Do “One and Done” Content

woman with laptop

You want to build a following your content. It should be so much fun to read and engage with that people remember the site and want to go back to it, and they want others to see it. You should create content based on strategic keyword analysis, interactive content, what your audience wants, and what your business goals are.

5. Perform Regular SEO Audits


Your marketing team needs to take time each quarter to perform content and SEO audits. This helps you tackle problems, be more creative with keywords, and set new content goals that should be accomplished within 90-day periods, as well as note progress on long-term ranking goals.

6. Maximize Your Moneymaker


What part of your site gets the most traffic? Do you have certain pages or products that are very popular? You can develop more intricate SEO strategies around your most popular pages in order to get more backlinks and shares.